DealerBuddy diagnoses where your dealership is leaking leads, losing profit, and over-paying platforms — then shows you exactly how to fix it.
Built for UK independent dealers running 20–50 vehicles on a single site.
If 70–90% of your enquiries come from one platform, you don't own your lead flow. You rent it.
Platform costs climb every quarter — with no ceiling in sight.
Your listings sit next to the dealer next door. Price is the only differentiator.
No email list. No retargeting pixel. No customer relationship you actually own.
The day you pause spend, leads vanish. Overnight. No safety net.
If AutoTrader stopped tomorrow, would your dealership survive 60 days? Most independent dealers we audit can't honestly say yes.
There are two kinds of dealers in 2026. Which one are you?
Pays £2K–£6K/month to platforms, every month, forever
No email list, no retargeting pixel, no Google footprint
Competes on price because that's all the platform shows
Profit margin: shrinking
Has a branded site that converts
Owns an email & SMS list of past buyers and live enquiries
Ranks on Google for "used cars [their town]"
Profit margin: protected, then growing
Without wasting time or money. A 12-page plain-English playbook built for dealers, not marketers.
Every independent dealer has them. Most have no idea they exist.
Simple checks that add £000s in enquiries — no agency required.
Why your platform spend feels permanent — and how to start reducing it.
The follow-up gap that kills 40% of your sales — and how to close it fast.
Delivered as a PDF report and a personalised Loom walkthrough. Not a sales pitch. A scoring exercise.
We score your dealership out of 100 across the five areas that decide whether you own your lead flow — or rent it.
25 points
Maps, organic search, and review presence in your local area.
20 points
Does your site capture and convert the traffic it receives?
20 points
How exposed are you if the platform changes pricing or policy?
20 points
Are you capturing and converting every enquiry that comes in?
15 points
Is your social presence building trust and driving enquiries?
The Missed Profit Calculation is the difference between "we should fix that" and "we have to fix that this month."
Leads that came in but were never properly followed up or captured.
Conservative conversion rate applied to those missed enquiries.
Typical independent dealer margin on used stock.
Walking out the door, every single month.
The annual cost of doing nothing about it.
Most dealers' Diagnostic pays for itself before they finish reading the report.
Branded, personalised, and specific to your dealership — not a generic template.
Your score out of 100 with the full underlying breakdown across all five areas.
Quantified risk assessment — so you know exactly how exposed you are.
Maps, organic search, and reviews — all checked and scored against local competitors.
With screenshots. You'll see exactly where visitors are dropping off and why.
A prioritised, sequenced plan — so you know what to fix first for maximum impact.
- Full 20+ page PDF report, personalised to your dealership
- Visibility Score out of 100 with full breakdown
- AutoTrader dependency analysis with quantified risk
- Google visibility audit — Maps, organic, reviews
- Website conversion-gap report with screenshots
- Missed-profit calculation tied to your stock
- Prioritised 90-day action plan
- Personalised 6–10 minute Loom walkthrough
We're capping the early-adopter rate at 10 dealers so we can deliver every audit personally.
Early-adopter dealers get the same audit at a quarter of the price in exchange for a short testimonial if they find it useful.
Once the 10 slots are gone, the price moves to £1,297.
Single-location independent dealer.
The sweet spot for this audit.
AutoTrader or similar classified spend.
Without learning marketing tech yourself.
With an in-house marketing team already in place.
If the current setup is working, keep it.
We don't do free strategy calls. The Diagnostic is the relationship.
The Diagnostic is custom — we look at your real listings, your real Google footprint, and your real website. The output is your dealership, scored and quantified. Not a generic template.
Five working days from payment to delivery. You receive a full PDF report and a personalised Loom walkthrough — no chasing, no calls required.
Most dealers want help fixing what we surface. We offer two implementation packages — Core (£745/mo) and Growth (£1,295/mo) — but there's no obligation. Plenty of dealers take the report and run it in-house.
We're building case studies for the next phase. Early-adopter dealers get the same audit at a quarter of the price in exchange for a short testimonial if they find it useful.
Then keep it. The Diagnostic isn't anti-AutoTrader — it's pro-control. Most of our audited dealers stay on the platform but reduce spend by 30–60% by building their own channels alongside it.
You don't need more leads. You need leads you own.
The Diagnostic is £297. It takes five working days. It will show you exactly what you're losing — and exactly what to do about it.
Start with the free 12-page guide. No email sequence. No hard sell. Just the playbook.
Book the £297 Diagnostic. Know your Visibility Score, your Risk Level, and your missed-profit figure within five working days.
DealerBuddy — The Dealer Growth Engine
Sell more cars. Depend less on AutoTrader.